Zoho CRM‘s 2025 updates reinforce the platform’s focus on integration and intelligent automation through the introduction of CRM for Everyone. The unified platform enables cross-functional access with improved module navigation and action visibility, supporting real-time collaboration across sales, service, and marketing teams. Zia continues to expand its capabilities with Smart Prompt Builder, Strategy Influencer, and Record Assistant, offering structured summarization of customer interactions and guidance for email drafting and note creation. In CPQ, the Product Support Configurator leverages historical sales data to recommend product combinations, while new price rule options provide greater flexibility in pricing logic. The mobile app now supports venue updates (online, in office) and direct report sharing, improving field team efficiency. Looking ahead, enhancements in Kiosk updates and Team Spaces will further refine workflow automation. These features are powered by Zia’s AI-driven insights, enabling data-informed decisions without manual intervention. The evolution of Zoho CRM reflects a clear shift toward scalable, AI-assisted operations that support both user experience and backend functionality. Have a Zoho project in mind? Contact Us — we’ll be happy to assess your case and share our vision for the next steps.
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