The video provides a clear, step-by-step guide to configuring Live Chat and Instant Messaging in Zoho Desk, focusing on the technical setup required for real-time customer engagement. It walks through enabling the Live Chat widget, setting up conversation routing rules, and configuring Instant Messaging permissions for agents. The integration with Zoho CRM is briefly addressed, showing how incoming messages can be linked to customer records. The setup includes defining response time thresholds, message visibility settings, and agent notification preferences. For organizations using Zoho Desk in production environments, these configurations ensure consistent message handling and reduce response latency. The tutorial also covers how to manage message queues and set up fallback agents when primary agents are unavailable. More detailed configuration options are available in the Zoho Desk Admin Guide.
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