How Do You Decide What Belongs in Your CRM Versus Your Email Marketing Tool

What’s the difference between email marketing and CRM emails, and when should you use each? It’s a common point of confusion as these tools continue to overlap. In this short video, Zoho UK’s Chinia Waterman and Steve Baxter explain the distinction between one‑to‑many marketing campaigns and one‑to‑one CRM communication, and show how modern platforms can track behavior and turn anonymous visitors into leads.